), John enjoys boating, swimming, and to fish. Sound bite B. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. What are people in your community concerned about? Communicates with internal and external stakeholders. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Manages resources including supplies, personnel, and equipment. Who is likely to be affected by the hazard or threat? Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. This is a release that you post online. The latest information on activities, events, and resources. 3 Step Guide for Assistance. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Doug Miser. B. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Identify contacts and sources that are relevant to your organization. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Technology has a great impact on your ability to manage the message. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Avoid getting involved in these media disputes. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Salary Statistics for Public Information Officers. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? How or what can your community learn from these events? That you will get them information and be back to brief themand then do so. Select it carefully and choose your background wisely. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. 95% B. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Contact local, tribal, territorial, and State press associations to obtain media lists. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Once again, we see a fire threatening our citizens and their homes. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. The heat on the desert floor isnt just a nuisance, its expensive & lethal. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. Describe the role of the Public Information Officer (PIO) in an emergency. Many edits, however, can be made in real-time and appear almost instantly online. Once your campaign is implemented, the last step is to determine its success. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. What problems are you having in your community? To read this blog, go to:http://emergency.cdc.gov/. Describe traditional media available for communication. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Campaign topics can range from recruiting volunteers to fire safety. They can be timelesslike encouraging children to be active. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Many Web sites include a blog as part of the site. For example, you can post videos, use social networking sites, and/or create a blog. for the incident. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. (Incorrect), John enjoys boating, swimming, and fishing. Verdi White: And I believe that that has helped in our relationship with the media. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. They can be used for personal networking, professional networking, and sharing public information. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. The subject is the. It can be taken alone or before Basic Public Information Officer Training (G290). Serves in an ICS role 2. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. . Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Your media list should be current, complete, and tailored to your organization. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Generally, there is no review before modifications are accepted. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Communicating factual information with the public is the most important job function of a PIO. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 Describe how to develop and execute a public awareness campaign. Quantify results when evaluating public information efforts. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Recognize various legal aspects associated with emergencies and public information. Using acronyms in news releases may:A. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Simplify complex ideas by using short sentences. Grab the attention of your readers so that they will continue reading. As a PIO, your target audiences include . Is there any restriction on the information to be released? The public information officer for an organization A. should clear all public documents with neighboring agencies before release. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Many different social media monitoring tools are available. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Resource Typing Definition for Response . Demonstrating an understanding of media needs and operations. (Unit 5). Lets review the different types of communication tools in more detail, starting with print media. The test questions are scrambled to protect the integrity of the exam. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Do you follow through? In this lesson youll learn more about creating public awareness campaigns. There are also professional social networking sites with sections for jobs. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. C. is a failed theory and should not be used by modern public information officers. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. D. seek media release approval from the Communication Unit Leader., 24. The Mayors Office developed an outreach campaign known as Red Stick Ready. Allows access to one media representative from television, radio, print, and Internet to a restricted area. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). %%EOF This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Providing information and access to newsmakers. (Unit 1), Describe the role and functions of the PIO. An important part of your role as a PIO is to communicate with your community before something happens. 20. Resident/Non-Resident, Trainer Program, etc. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. . . Uses correct grammar and contains no spelling or punctuation errors. Coordinate information being distributed to ensure consistency with other agencies messages. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. 524 0 obj <>stream Describe the role and function of the PIO. 4. The process for ensuring that a public information message was accurately conveyed is typically called: A. People use technology to tell others that they are okay. Do not be afraid to put bad news first if that is the message. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). What is the community sentiment toward your organization or the issue? NIMS Description of the PIOs Responsibilities. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. A tornado strikes in the Midwest. Many wikis are open to alteration by the general public without requiring them to register user accounts. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Responds to the media while respecting restrictions on the release of sensitive information. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. (Unit 3), Recall preparation techniques that contribute to a successful media interview. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Television is the main source of news for Americans. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Responsibilities of the Components of the ICS Organization. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. You need to write to your audience. Media pools are used to restrict access to an area due to space limitations or safety issues. A Federal structure designed for large-scale, multijurisdictional incidents B. The news media and local government ask the community to send videos and photos via social media, email, and text messages. This lesson presents information on how to effectively communicate with the media and the whole community. D. a required responsibility of the PIO as outlined by NIMS.. Take a zombie apocalypse for example. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Were people prepared for previous incidents? Print medianewspapers and magazinesare the first type of mass media developed. B. B. Work within the emergency management system. 1. Recall preparation techniques that contribute to a successful media interview. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Social networking sites are online communities that connect people. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. This training focuses on both parts of the equation. C. Identify all the news media covering the area. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. Demonstrate that you are in the knowB. Describe how to effectively communicate orally and through written products. Evolving media (Web sites, email, blogs, social networking sites, etc.). Its not complicated; its very easy for them, which makes for better reporting. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. The Governor is continuing to monitor the situation. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. Determines what the public needs to know. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . if you do not have a sid, Test questions are scrambled to protect test integrity. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu Switchboard: (301) 447-1000 In other words, express parallel ideas in parallel grammatical forms.

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